Product management,
for the India context.
A curated library for Indian product managers, founders, and operators. The case studies you read elsewhere are written for the US market. northstar is being rewritten for ours.
Live now
Indian case studies, published
Long-form analyses of the product decisions behind India's biggest companies. These also live in the main library.
Read these first
Global case studies most relevant for Indian PMs
The product playbooks behind these companies are the closest analogues to what's being built in India today. Stripe is Razorpay's reference. Slack is the workplace SaaS template. Notion is what every productivity startup gets benchmarked against.
Canva · 2013
Canva's Freemium Design Democracy
Slack · 2013
Slack's Pivot from Gaming to Messaging
Notion · 2018
Notion's All-in-One Workspace Bet
Why northstar
Most PM resources are written for the US. This one's for here.
Lenny's Newsletter, Reforge, First Round Review — they're great. They're also written for senior PMs at US tech companies with US salaries, US capital markets, and US user behavior.
Indian PMs read them anyway because there's nothing else. But the playbooks don't fully transfer. Cred didn't scale like Notion. Razorpay's API positioning is different from Stripe's. BYJU's downfall has lessons no US edtech case study covers.
northstar is being built around that gap — long-form Indian case studies, in the same depth as the global ones, plus the curated library you already get for free.
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