Read the review before
you buy the book.
Every book here has a full review, not a blurb: what it argues, the concepts worth keeping, who it's genuinely for, and what to read alongside it. Some of these are canon. A few are overrated, and the reviews say so.
Product Management
10Discovery, prioritisation, delivery and the craft of the role itself.
Inspired
Marty Cagan · 2017 · 368 pages
How to create tech products customers love. The definitive guide to modern product management.
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The Mom Test
Rob Fitzpatrick · 2013 · 130 pages
How to talk to customers and learn if your business is a good idea even when everyone is lying to you.
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Continuous Discovery Habits
Teresa Torres · 2021 · 258 pages
Discover products that create customer value and business value using a structured continuous discovery framework.
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Empowered
Marty Cagan · 2020 · 368 pages
Ordinary people, extraordinary products. The follow-up to Inspired on building empowered product teams.
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Obviously Awesome
April Dunford · 2019 · 198 pages
How to nail product positioning so customers get it, buy it, love it.
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The Lean Product Playbook
Dan Olsen · 2015 · 336 pages
How to innovate with minimum viable products and rapid customer feedback using a proven lean framework.
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Escaping the Build Trap
Melissa Perri · 2018 · 200 pages
How effective product management creates real value. Stop building and start solving real problems.
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Shape Up
Ryan Singer · 2019 · 220 pages
Stop running in circles and ship work that matters. Basecamp's revolutionary product development framework.
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Hooked
Nir Eyal · 2014 · 256 pages
How to build habit-forming products using the Hook Model.
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Product-Led Growth
Wes Bush · 2019 · 276 pages
How to build a product that sells itself. The definitive guide to PLG strategy and execution.
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Startups
10Zero-to-one, finding product-market fit, and the founder's side of the table.
The Hard Thing About Hard Things
Ben Horowitz · 2014 · 304 pages
Building a business when there are no easy answers. Raw, unfiltered startup wisdom.
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Zero to One
Peter Thiel · 2014 · 224 pages
Notes on startups, or how to build the future. The contrarian's guide to building billion-dollar companies.
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Venture Deals
Brad Feld · 2019 · 272 pages
Be smarter than your lawyer and venture capitalist. Essential reading for founders raising money.
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The Lean Startup
Eric Ries · 2011 · 336 pages
How today's entrepreneurs use continuous innovation to create radically successful businesses.
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Traction
Gabriel Weinberg · 2014 · 256 pages
How any startup can achieve explosive customer growth using the Bullseye Framework.
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Lost and Founder
Rand Fishkin · 2018 · 336 pages
A painfully honest field guide to the startup world.
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The Startup Owner's Manual
Steve Blank · 2012 · 608 pages
The step-by-step guide for building a great company. The customer development bible.
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Hacking Growth
Sean Ellis · 2017 · 320 pages
How today's fastest-growing companies drive breakout success.
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Blitzscaling
Reid Hoffman · 2018 · 336 pages
The lightning-fast path to building massively valuable companies.
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The $100 Startup
Chris Guillebeau · 2012 · 304 pages
Reinvent the way you make a living, do what you love, and create a new future.
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Management
10Building teams, leading builders, and the parts nobody trains you for.
High Output Management
Andrew Grove · 1995 · 272 pages
The legendary Intel CEO's definitive guide to running any organization.
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The Psychology of Money
Morgan Housel · 2020 · 256 pages
Timeless lessons on wealth, greed, and happiness.
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Thinking, Fast and Slow
Daniel Kahneman · 2011 · 512 pages
The Nobel laureate's landmark work on behavioral economics and decision-making.
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Measure What Matters
John Doerr · 2018 · 320 pages
How Google, Bono, and the Gates Foundation rock the world with OKRs.
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Good to Great
Jim Collins · 2001 · 320 pages
Why some companies make the leap and others don't.
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The Innovator's Dilemma
Clayton Christensen · 1997 · 336 pages
When new technologies cause great firms to fail.
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No Rules Rules
Reed Hastings · 2020 · 336 pages
Netflix and the culture of reinvention.
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Principles
Ray Dalio · 2017 · 592 pages
Life and work principles from the founder of Bridgewater Associates.
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This Is Marketing
Seth Godin · 2018 · 288 pages
You can't be seen until you learn to see. Seth Godin on modern marketing.
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The E-Myth Revisited
Michael E. Gerber · 1995 · 288 pages
Why most small businesses don't work and what to do about it.
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