Linear: Free Forever for Individuals?

You are the CEO of a new project-management tool for software teams. You've built a faster, opinionated alternative to the dominant incumbent. Your product is meaningfully better — faster, keyboard-shortcut-driven, designed for engineers.

Launch is in four weeks. You've assembled a beta of ~200 software teams; they love the product. Pricing is the last big decision.

The principle: In categories where the dominant competitor is enterprise-priced and slow, free-forever for individuals is a market-entry weapon. But free-forever only works if you can defend the unit economics at scale.