# northstar

> A free product management resource: 87+ long-form case studies, original reviews and key takeaways for essential PM books, and curated AI insights.

## Full Content for AI Ingestion
- [Full Knowledge Base](https://pmnorthstar.in/.well-known/llms-full.txt): Complete raw text of all 87+ case studies, 30 books, and AI articles in one file.

## What's inside

- [Home](https://pmnorthstar.in/): The main library — browse all books, case studies, and playlists in one place.
- 30 essential books across Product Management, Startups, and Management — each with summary and direct external link.
- 87+ in-depth case studies on real products and companies (Apple, Spotify, Airbnb, Slack, Netflix, Figma, Cred, Razorpay, Zerodha, Cult.fit, and 55 more) — full multi-paragraph deep dives, written as articles rather than bullet points.
- 18 curated YouTube playlists across 8 topics: Design, Product Management (incl. AI PM), Data Analytics, Product Analytics, Marketing, Branding, Startup, Finances.

## Case studies

The full list of 87+ case study URLs is available in the sitemap: https://pmnorthstar.in/sitemap.xml

Each case study lives at `https://pmnorthstar.in/case-study/{slug}` where slug is a descriptive identifier (e.g. `cred-design-fintech`, `razorpay-pivot-fintech`, `apple-iphone-launch`). Legacy `/case-study/cs-{N}` URLs (N is 1 through 76) 301-redirect to the slug URL. Each page contains a 7-paragraph deep dive structured around: the company context, the core problem, the key decision, execution details, results, ripple effects, and lessons for product managers.

## Categories covered

- Product Management — discovery, delivery, prioritization, AI product management
- Startups — 0-to-1, fundraising, founder lessons
- Management — team building, leadership for builders
- Design — UX, UI, visual design fundamentals
- Data Analytics — SQL, dashboards, analyst skills
- Product Analytics — metrics, funnels, retention
- Marketing — positioning, channels, growth
- Branding — identity, naming, visual systems
- Finances — runway, fundraising, founder finance

## Optional

- [Sitemap](https://pmnorthstar.in/sitemap.xml): All indexable URLs.
- [Robots](https://pmnorthstar.in/robots.txt): Crawler rules.